How to Create a Year in Review Video Template
2020 might non have panned out as you'd expected. No person or business could have predicted how much our way of life, let alone businesses would need to be adjusted to cope with a global pandemic. Nosotros've learned to arrange to a 'new normal' as society and businesses expect to the future.
If you've ever made a year in review marketing video (while this twelvemonth'southward highlight reel might wait a little different to previous years), it'southward likewise a swell gamble to testify how your business organisation has adapted to change and become more resilient, active and innovative.
If this is the first wrap up video for your business, then you're on the right rail—you might have heard it here before, but video marketing is what 2020 and across is all about.
In this web log, we'll castor upwards on what a video wrap upward is, go over the benefits of video marketing, plus tips on what to include in your video and of course, how to create information technology!
Wait, what's a video wrap up?
Recollect of a video wrap upward as a time-capsule of the twelvemonth that was. Commonly referred to as 'wrap-up video' or 'year in review', the goal of the video is to prove the highlights and successes of the yr. What small or big wins did the business concern have? In 2020, maybe you upgraded your online shop and explored new ways to connect with your audience and your customs, digitally… Did you host whatsoever webinars or online events?
Your video could have the course of a lx-2nd montage of even so images fabricated into a slideshow, or a choice of video highlights edited into a video montage. Information technology could be outtakes from your recorded Zoom, Teams or Hangouts meetings or presentations? Ask yourself, what worked this year, what didn't? Gloat the things that worked and what you lot learnt.
Psst… check out these Remote Video Success Stories, as brands establish ways to work into our new routines with at-domicile fitness workouts, virtual wine tastings and even gaming for a skilful cause!
The humblebrag is kind of an art grade. Here are some of the big brands getting it right.
Spotify
Spotify customizes a year in review for every individual user.
Google tells us what nosotros're all searching for.
What are the benefits of a video wrap up?
We all know how important video marketing is, peculiarly in the virtually connected, work-from-dwelling house year 2020 has been.
Hubspot's new data on video marketing 2020 reports "92% of marketers who employ video say that information technology'due south an important office of their marketing strategy — the highest percentage of any year since 2015." Also, 72% of customers would rather learn about a product or service by manner of video.
It's no surprise and then that creating a fun video for your business, be it corporate or artistic, is going to be a much amend fashion to communicate what you've accomplished in the past year equally opposed to an infographic or text-heavy report.
What to include in a video wrap up
The kind of wrap upwardly video you lot create—whether it's funny, heartfelt, inspiring, tongue-in-cheek, or all of the to a higher place—helps to create a message nigh your concern, company or brand beliefs and culture. It besides might be an opportunity to express to your audience how yous're working towards achieving your goals or living up to your cadre values.
The Distinguished Gentleman's Ride
The Distinguished Gentleman's Ride updates how much money they've raised since inception, and an overview of the cities the issue took place in the by twelvemonth.
Another popular way to use a wrap up video is to wax lyrical about how crawly your business concern is to work for, equally in a way of promoting workplace culture, and act equally a lead for talent recruitment if you're looking to build your team. Making your concern or visitor a renowned place to work and building a reputation as a leader in your manufacture.
Salesforce
Salesforce gets it done.
How to create a 2020 video wrap up for your concern
Now that you've got a few ideas about what you might include in your 2020 wrap up video, you can utilize Clipchamp to create your ain video, or browse our 2020 wrap upward video templates and select a template that speaks to your brand bulletin. You can so customize it and go far your own by adding logos, swapping in your own footage, changing the groundwork music and tailoring the text overlays.
Whether you're starting from scratch or tailoring a template, here'due south some tips to get started:
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First, spend a flake of time figuring out the message you desire to convey and the key highlights of the year—perhaps select a moment, milestone or memory from each month of the year and utilize a calendar timeline to assistance storyboard your video.
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Consider what size and format you'll brand the video, bearing in listen you may need to create a few different sizes or edit the video to all-time suit the social media platform you want to share the video across.
2020 video wrap upwards templates
In that location's simply so much time left in the year, so our team has created some timesaving templates to get your wrap upwardly videos finished fast. Start here and your projects could have but minutes to cease. Make certain y'all also check out our Happy New Twelvemonth stock for all of your NYE content needs.
Let's wrap this up
Fifty-fifty if this wrap up video is the offset video you've ever created, that's okay! With Clipchamp y'all can hands create videos with no experience needed! All you need is a passion to share what your business organisation can offer, and we'll aid you bring information technology to life with the power of video!
And, when nosotros say video marketing is everything nosotros mean it—we've been developing our online video editor since 2014, and with over 12 million users around the world, we tin't help only think we're onto something!
Source: https://clipchamp.com/en/blog/2020-video-wrap-up/
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